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RE-FallsChurch Professional Marketing Plan:
"The more potential buyers that we can get to know about the home, the more likely we are to find the one that is willing to pay the price that you are looking for and agree to the terms that you desire."
Robert Earl - Founder,
RE-FallsChurch & RE-Today
When you list your home for sale with RE-FallsChurch
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We put into action a comprehensive, professional marketing plan that provides maximum exposure of your home to a local, regional and national audience.
The foundation of this professional marketing plan:
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Multiple Listing
Membership |
Signage |
Professional Full Time Agent |
| RE-FallsChurch is a member of the METROPOLITAN REGIONAL INFORMATION SYSTEMS, INC.
(MLS) and as such is able to access and update the multiple listing service 24 hours a day - 7 days a week. Your home will be added to the
Multiple Listing Service as soon as possible and will be updated on a weekly basis (daily if needed) |
Put the power our signs to work for you. Our
RE-FallsChurch signs and riders are the easiest to read in the industry. |
Many people overlook the importance of
having a full time agent available. This is important not only to the sellers,
but to have an agent who is available to follow-up with other agent and
prospective buyers in a timely manner.
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Supported by Professional Marketing - Letting the world know that their next home is available.
Here's how RE-FallsChurch does it.
Internet: No other
company is as qualified to expose and promote your home utilizing the Internet.
Your home will appear on the maximum number of websites when you list with
RE-FallsChurch. RE-FallsChurch has invested in subscriptions to www.Realtor.com,
www.homesdatabase.com/robertearl. Your site will also appear on
www.KellerWilliams.com, www.yahoo.com,
www.erealty.com, www.wsj.com,
www.RealEstateJournal.com, www.Excite.com,
www.go.com, www.aol.com,
www.webcrawler.com, www.RealEstate.com,
www.HomeStore.com, just to name a few.
We also utilize Real Audio and Real Video technology to produce Virtual Tours and Audio Tours of the home. Print brochures are made available utilizing Adobe Acrobat files.
Agents: RE-FallsChurch has compiled one of, if not, the largest e-mail list of Real Estate Agents and Associates in the Northern Virginia area. All major agents, companys and offices are represented. Targeted e-mails are sent to announce new listings, open houses, promotions and price adjustments. Agents are more likely to show a home to potential buyers if they know more about the home. Agents are also contacted via flyer distribution services, again providing information on the home to the agents who are working with buyers. Agents are also invited to attend Brokers Open Houses and Caravan Tours of homes to allow them to get to know the home personally and share the details with the maximum number of potential buyers.
Neighbors: Neighbors are a great source for potential buyers. They have friends, co-workers and family members that have expressed and interest to live in the area. Mailers and flyers are distributed to neighbors announcing the Listing and Open Houses as well as coordinated calling campaigns. Neighbors are also invited to Special Previews usually held in conjuction with a public Open House. This gives neighbors a opportunity to be curious and noisy in a controlled setting when your home looks it's best.
Advertising: The power of a well written and well placed ad cannot be overlook. Numerous "discount" agents overlook this valuable source of potential buyers. Foot traffic and inquiries at Open Houses increase when the home appears in the Washington Post. But
RE-FallsChurch doesn't stop there. Selected homes also appear in ads run in local papers such as the Loudoun Easterner, The
Sun-Gazzette, and Journal newspapers just to name a few. Luxury homes are advertised in Elan Magazine, Home and Design, The Washingtonian, Washington Life and Loudoun Magazine. Selected homes are also featured in free home guide publications.
Open Houses: Open houses are provided for the convience of the public. Many people are
drawn to the opportunity to see the house without having to contact an agent to schedule an appointment. (to be honest, many of these people end up working with
RE-FallsChurch to find their next home) Open houses are scheduled on weekend afternoons or early evening weeknights in high traffic areas. Open houses are a powerful force in the marketing of the home.
Contacts: Lets face it, most people buy from people. RE-FallsChurch maintains contact with thousands of potential buyers and sellers each month. Many of these contacts are past customers of
RE-FallsChurch or referrals from these valued contacts.
All of this is backed and supported by the network of agents at the RE-Today Tyson's / Vienna office and the National
Network of Keller Williams Agents, Franchises and Relocation / Referral agents.
Find out what your home is worth in today's market, for free!
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